{"id":5542,"date":"2019-02-20T10:54:25","date_gmt":"2019-02-20T09:54:25","guid":{"rendered":"http:\/\/www.leasia.fr\/?p=5542"},"modified":"2019-02-20T10:54:25","modified_gmt":"2019-02-20T09:54:25","slug":"offre-septembre-2-5-2-2-3-2-2-2-2-2-2-2-2","status":"publish","type":"post","link":"https:\/\/leasia.fr\/?p=5542","title":{"rendered":"Cloudette et le financement du SaaS Episode 3"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"5543\" data-permalink=\"https:\/\/leasia.fr\/?attachment_id=5543\" data-orig-file=\"https:\/\/i0.wp.com\/leasia.fr\/wp-content\/uploads\/2019\/02\/Cloudette-%C3%A9pisode-3.jpg?fit=720%2C1280&amp;ssl=1\" data-orig-size=\"720,1280\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cloudette \u00e9pisode 3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/leasia.fr\/wp-content\/uploads\/2019\/02\/Cloudette-%C3%A9pisode-3.jpg?fit=576%2C1024&amp;ssl=1\" class=\"aligncenter size-full wp-image-5543\" src=\"https:\/\/i0.wp.com\/www.leasia.fr\/wp-content\/uploads\/2019\/02\/Cloudette-%C3%A9pisode-3.jpg?resize=720%2C1280\" alt=\"\" width=\"720\" height=\"1280\" srcset=\"https:\/\/i0.wp.com\/leasia.fr\/wp-content\/uploads\/2019\/02\/Cloudette-%C3%A9pisode-3.jpg?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/leasia.fr\/wp-content\/uploads\/2019\/02\/Cloudette-%C3%A9pisode-3.jpg?resize=169%2C300&amp;ssl=1 169w, https:\/\/i0.wp.com\/leasia.fr\/wp-content\/uploads\/2019\/02\/Cloudette-%C3%A9pisode-3.jpg?resize=576%2C1024&amp;ssl=1 576w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>2 Les financements ext\u00e9rieurs<\/p>\n<p><strong>Quoi<\/strong> : Alors vers qui se tourner ? Les sources de financement ext\u00e9rieurs sont multiples : cr\u00e9dit bancaire, lev\u00e9es de fonds, cr\u00e9dit d&rsquo;imp\u00f4t recherche (CIR), &#8230;<\/p>\n<p><strong>Atout<\/strong> : R\u00e9unir des fonds suffisants permettant \u00e0 l&rsquo;entreprise d&rsquo;assurer sa transition le plus sereinement possible.<\/p>\n<p><strong>Risque<\/strong> : Cependant, les banques et institutions financi\u00e8res n&rsquo;\u00e9tant pas forc\u00e9ment expertes du monde du logiciel peuvent \u00e0 tort consid\u00e9rer la recherche de financement pour passer au SaaS comme un signe de mauvaise sant\u00e9 \u00e9conomique de l&rsquo;entreprise. Pourquoi autant d&rsquo;incompr\u00e9hension de la part de ces acteurs ?<\/p>\n<ul>\n<li>Il existe une vraie barri\u00e8re,\u00a0 c&rsquo;est la difficult\u00e9 \u00e0 appr\u00e9hender et analyser le march\u00e9 dans lequel il investit car c&rsquo;est un march\u00e9 innovant et mouvant. Par ailleurs, ce march\u00e9 est immat\u00e9riel, il est difficile \u00e0 appr\u00e9hender pour l&rsquo;investisseur.<\/li>\n<\/ul>\n<p>Par ailleurs, le risque de ce financement ext\u00e9rieur est enti\u00e8rement port\u00e9 par l&rsquo;\u00e9diteur. Ainsi, les diff\u00e9rentes sources de financement ext\u00e9rieurs peuvent ainsi \u00eatre r\u00e9ticentes \u00e0 accorder des fonds, puisque l&rsquo;\u00e9valuation du risque est port\u00e9e seule sur l&rsquo;entreprise.<\/p>\n<p><strong>Que faire alors ?<\/strong> Deux attitudes possibles :<\/p>\n<ul>\n<li><strong>Faire preuve de p\u00e9dagogie<\/strong> aupr\u00e8s des financeurs g\u00e9n\u00e9ralistes en leur expliquant la nature du projet et les \u00e9tapes attendues dans cette transition. Il est \u00e9galement n\u00e9cessaire de faire un point sur la maturit\u00e9 du march\u00e9.<\/li>\n<li><strong>Se tourner vers des financeurs sp\u00e9cialis\u00e9s<\/strong> : des \u00e9tablissements sp\u00e9cialis\u00e9s comme Bpifrance, ou encore des business angels pro-cloud, qui soutiendront et comprendront votre projet et votre strat\u00e9gie.<\/li>\n<\/ul>\n<p><strong>En priorit\u00e9 pour<\/strong> : Accessible \u00e0 tous. Notons \u00e9galement que ce type d&rsquo;investissement a un p\u00e9rim\u00e8tre limit\u00e9 : il n&rsquo;y a pas des moyens infinis pour se d\u00e9velopper. Cet investissement est \u00e0 court terme et circonscrit \u00e0 un but sp\u00e9cifique, plut\u00f4t en phase de d\u00e9marrage. Par ailleurs, notons que le cr\u00e9dit est restreint aux fonds propres de l&rsquo;entreprise.<\/p>\n<p><strong>N&rsquo;h\u00e9sitez pas \u00e0 nous contacter au 01 47 51 45 69 pour des demandes de financement. Toute l&rsquo;\u00e9quipe se fera un plaisir de r\u00e9pondre \u00e0 vos questions et de vous accompagner dans vos d\u00e9marches. Vous pouvez effectuer vos demandes de financement via ce lien :\u00a0http:\/\/www.leasia.fr\/web\/#<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 2 Les financements ext\u00e9rieurs Quoi : Alors vers qui se tourner ? Les sources de financement ext\u00e9rieurs sont multiples : cr\u00e9dit bancaire, lev\u00e9es de fonds, cr\u00e9dit d&rsquo;imp\u00f4t recherche (CIR), &#8230; Atout : R\u00e9unir des fonds suffisants permettant \u00e0 l&rsquo;entreprise d&rsquo;assurer sa transition le plus sereinement possible. Risque : Cependant, les banques et institutions financi\u00e8res [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[262],"tags":[],"class_list":["post-5542","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cloudette \u00e9pisode 3 | Leasia, partenaire financier<\/title>\n<meta name=\"description\" content=\"Leasia, votre partenaire financier, vous propose de d\u00e9couvrir avec Cloudette le m\u00e9tier de Leasia.\" 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